“There’s a consumer perception that Google’s results are better than they actually are.”
Vice President of Bing Program Management Derrick Connell visited SMX Advanced 2012 today to talk about some of Bing’s recent changes as well as a sit-down Danny Sullivan and Michelle Robbins of Search Engine Land for a Q&A session about more Bingness.
He began by talking about some of the upgrades that the Microsoft-owned search engine has received lately, most notably the new three-column format of search results that feature a middle column of quick facts, called Snapshot, and a third column of results culled from online social networks like Twitter and Facebook. He mentioned that since the Bing Team overhauled the search engine’s design, the results load about 20% faster due to some fixes they made on the script.
During the Q&A with Sullivan and Robbins, Connell indicated that it might be possible in the future to add a fourth and maybe even fifth column to the search results given the space allocation in the new design, possibly even developing a horizontal column to fit somewhere on the page.
In what may have been a slight dig at Google Search Plus Your World, Connell explained that the social results in Bing are sequestered to the right-hand column because “putting people into the algorithm results is just unnatural.” He brings up a good point asking how you rank a person as opposed to a page, adding that the social content is off to the side merely as an auxiliary feature in case Bing users want to browse it. The primary value of the social content, Connell said, was that it adds some freshness to search results that might have, for example, a review for a restaurant that was created a year ago whereas a recent Facebook update or Tweet might have more immediate information for a search…..
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From: http://www.webpronews.com/derrick-connell-bing-results-as-good-if-not-better-than-google-2012-06